Lunesta Was in a Bind

It was a powerful brand that relied on awareness advertising to drive sales—a trap that required them to maintain outrageous levels of spending. What Lunesta lacked were ways to drive customers to act and really connect with the brand.

Our answer was digital—strategic and cost-effective. We gave customers ways to engage with Lunesta through a rich new offering of online tools and we ensured customer loyalty through Lunesta’s first CRM program. I helped art direct and oversee the site relaunch and CRM emails, and supervised teams in the creation of smart, highly involving banner ads.

The results Lunesta enjoyed were beyond their wildest dreams: 300% increase in site visits. 100% increase in consumer registration. 400% increase in consumer intent to talk to their doctors. The work also lead to expnading the business at Sepracor to another division Xopenex.